My career and history are unique and diverse. 

As a professional skier I’ve been called a pioneer winning three medals at ESPN’s Winter X Games. 

With over 20 years experience within winter sports and marketing I’ve launched and managed industry-leading brands and through my entrepreneurial work I've become recognized as one of the ski industries top marketing / brand leaders.

I bring to the table creativity and an entrepreneurial spirit paired with diverse experience within brand management, sales and marketing strategy, execution, product development, media relations, advertising, content development, partner relations, event management and strategic business planning.

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PROFESSIONAL EXPERIENCE

Current - Dir. of Brand & Strategy / Four Nine Design

Marketing Specialist.  Idea Craftsman.  Brand Architect.  Working with brands at all stages of maturity I am responsible for the development and execution of strategic planning and creative solutions for branding, positioning, marketing, advertising, content development, consumer identification, new market strategy, sales and comprehensive brand management. Four Nine Design

Founder & Manager / Elite 8 Soccer League

As a lifelong soccer player (and entrepreneur) in 2017 I answered the call of the soccer scene in Vermont’s Champlain Valley to conceptualize, launch and grow a competitive, fun, community focused adult soccer league. By its second year in existence the Elite 8 Soccer League is going strong with 300+ unique players annually, and approximately 170 active players during any given season. Elite 8 Soccer League

2013 – 2015, VP Sales & Marketing at Orage (Mtn Dewds Distribution)

In 2013 I co-managed an MBO with the founder of Orage to bring the brand back to private ownership sparking renewed attention on an iconic brand.  I would finish my career with the company as VP Sales & Marketing helping restructure the business and ultimately reestablishing its direction as “Freeskiing’s Original Outerwear” brand to ensure future success.  (Related Article) 

2008– 2012, Marketing Director at Orage (Coalision Inc.)

In 2008, after 5 years of running the brand I founded (Siver Cartel) atop Coalision's platform Siver was merged into its sister brand, Orage.  At that time I accepted a position to lead Orage's global marketing team and would do so for the next 8 years.  During that time I was responsible for…

·       Development and execution of 0-12 month global B2B and B2C marketing plans, budgets and brand direction across national platforms (US, Canada, Europe, Asia).

·       Developing and managing sales strategies within the US and Canadian markets.

·       Manage global PR outreach overseeing four agencies based in San Francisco, Munich, Paris and Barcelona

·       Manage international contracts, partners and projects related to global team athletes, advertising, PR and events.

·       The written voice of Orage creating all branded copy for websites, buyers guides, press kits, hang tags, etc.

·       Manage and execute Corporate Events including international sales meetings, national trade shows (SIA and ISPO) and corporate warehouse sales and media events.

·       Coordinate comprehensive web, film and print media campaigns.

·       Overseeing the development of B2B websites and multimedia press assets.

·       Coordination and execution of international ski events.  (The Orage Masters and The Orage European Freeski Open)

·       Manage partnership-marketing projects with other industry leading brands.

1998 - 2007, Founder / Brand Manager at Siver Cartel (Coalision Inc.)

As a globally recognized freeski athlete I had a unique opportunity to create and launch a brand that would garner immediate attention.  In ’99 I introduced Siver Cartel which soon became known as “newschool skiing’s first rider founded, rider operated outerwear brand”.  Siver successfully created a new segment within the youth ski market in the late 90’s and lead the category for 7 years to come.

·       At Siver I managed all brand operations including sales, marketing, advertising, events, athlete management, product & content development, etc.

1998 – 2004, Professional Freeski Athlete

As a professional freeski athlete I won three winter X Games medals, represented international sponsors, assisted with product development and marketing campaigns.  I competed around the globe, produced segments with ski film companies, hosted my youth focused ski camps and events throughout North America and Japan and had the opportunity to experience unique cultures internationally. 

Additionally, having grown up skiing with the founder of LINE Skis, Jason Levinthal I worked alongside him as an athlete playing and advisor playing a key role in the launch and establishment of the brand - which ultimately grew to become the 6th largest ski brand in North America.

·       1998  -Winter X Games 2 - Gold Medal

·       1999  -Winter X Games 3 - Silver Medal

·       2000  -Winter X Games 4 - Silver Medal

·       2001 - Nippon Core Games - Gold MedaL, Winter X Games 5 – 5th place

·       2002 - Telus World Ski & Snowboard Festival - Bronze Medal

·       Host and manager of youth focused ski camps and events throughout North America and Japan

Education

·       State University of New York at Plattsburgh, 1994 – 1998

-Business Management

·       Guilderland Central High School

-Sequences in Art, Mathematics, Second Language

References Available Upon Request